Circle wants you to love USDC a little like you love Chelsea

Chelsea has found a cool new shirt sponsor whose main product is…a stablecoin? USDC is designed to be worth one dollar. Today, tomorrow, next Tuesday: one dollar. If everything is working properly, absolutely nothing should happen to its price, so there is not much room for a victory parade. And yet Circle, the company behind USDC, is trying to get you to care about it.